Are you looking for something a lot heavier on the substance to add to your playlist that’ll help memorialize this hot ass 2018 summer other than your skin being hermetically sealed to every surface on the face of the Earth? There’s a million summer songs on rotation right now, but after awhile, they all start to sound the same, and we’re only halfway through. Can somebody save us from the stank drabness of the cheap ear candy we can’t seem to escape from?
Enter, the dark and mysterious Sugich. He’s a Latin kid straight from the Sonoran desert of Mexico diving head first into the infamous sea of creative possibilities out in Los Angeles, California. Don’t think of him as a newbie though because his latest track, “Summer Never Dies” is his first official single off his second EP, which is set to be released by the end of this year, where he’ll be turning up the cool and shutting down the cliches.
“Summer Never Dies,” is the perfect introduction to this era in Sugich’s musical journey. With it’s 90’s twist on contemporary rock/pop, we had extreme moments of nostalgia of R.E.M.’s 1991 classic, “Losing My Religion.” A risky move in delivering a dreamy paced love song to listeners at the height of vacation season where everyone’s searching for endless, boundless amounts of fun, but let’s be real for a minute here. You know you love something smooth and creamy to listen to while you settle into your picnic blanket with your ice cold beer in one hand, and summer bae’s head on your lap as you both stare into distant space, pondering life’s unexplainables. If you’re not listening to music like this when it’s titillate time, then we totally understand why it’s been a little dry in the love and romance department for you. Do yourself a favor by downloading this song, reading a few self-help guides on how to undouchify yourself, and enjoy the summer like its meant to be enjoyed. Relax and chill. There’s no rush. According to Sugich, summer isn’t going anywhere, and to be honest, we like it that way.
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